Business Intelligence. Market Wisdom.

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Market Potential Model

What can do with a market potential model?

You can determine the best investment of your resources to improve market share. A market model can teach a bank, for example, how to position itself--and thrive--when it knows what kind of people, products and places it will compete with in a particular marketplace.

Data derived from MAPS research makes clear that the market’s growth has been principally in Money Market Deposit Accounts. Because of this, the client bank will struggle to produce growth if it focuses on Demand Accounts.  See for yourself in the data chart provided.

The data clearly shows that the deposit market with the best growth is the MMDA & Savings account segment. On the other hand, a checking account conquest strategy does not appear to offer such good prospects.