Smart marketing is as precious as capital.

Every banker is hearing the importance of capital to survival. There’s no doubt that’s true. Here’s something else that is also true: smart, savvy marketing is just as precious as capital because you don’t get capital without it. One improves the other. Strong survivor banks will have plenty of both.

Smart marketing makes for loyal customers and loyal customers make for strong banks. Loyal customers will stay with you when things get tough. Nobody disputes this. But, in the crush of running the bank, the marketing part can get pushed aside. After all, the examiners don’t have an exam for marketing. (They look at advertising — that’s an entirely different and less important matter.)

THE TAKE AWAY…

Loyal customers are valuable. They become equity. You should make improving your customer experience a top priority. You’ll be rewarded with customers who will stick with you and make your money. That’s smart marketing.

Learn how to divine the mind of your market.
Learn why you should be fanatical about improving your customer’s experience.
Learn seven smart marketing strategies that will make your marketing smarter.