Business Intelligence. Market Wisdom.

• Home
• Business Research & Strategies
  • Introduction
  • Data Mining
  • Market Share
  • Market Potential Model
  • Customer Satisfaction Research
  • Research Competition
  • Business Plans and Strategy
• Brand Building
  • Six Steps
  • Corporate Logo
• Bank Research & Strategies
  • Research
    • Introduction
    • Custom Research
    • Strategic & Marketing Research
  • Data Mining
  • Research Examples
    • Market Opportunity
    • Shared Customers
    • Customer Satisfaction
    • Market Share
    • Market Potential
  • Branding Your Bank
  • Technology Services
  • Compliance Management
• IT Security for Financial Institutions
  • About MAPS
    IT Security Audits
  • Audit Activities
  • Audit Elements
  • Reports and Findings
  • Online Demo
• About MAPS
• Directions
• Contact

Corporate Logo Usage Guide

Why does a company need a logo usage guide?

A corporate logo is a design or symbol that graphically depicts a company's name in a unique way. If it is effectively and consistently used, people should positively associate it with the product or service.

The usage guide is the written standard that defines when and where a logo can be used. It prescribes colors and sizes, as well as where the image can be displayed and on what. The guide ultimately protects the integrity of the logo and establishes guidelines to be followed so it is consistently depicted in a way that reflects favorably on the company.

We can help you prepare, write and publish it.

When the brand is rolled out, you'll have a document that declares in precise detail how the logo is to be used.

The best corporate identities are complete and carefully designed processes that affect everything the company does that the customer sees: signage, letterheads, receipts, collection notices, Web pages, buildings, products, vehicles--everything. 

A successful brand identity differentiates the company from the competition in the minds of customers--and potential customers--in a positive way that stays in their memories.  A brand identity program is a process that evolves and must be continually maintained, reviewed and kept current.