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Market Share

Research Example Highlights

The Wilmont branch manager wants you to approve some significant marketing money to capture new business. How do you decide whether to approve it?

Part of the answer is to look at Wilmont's market share.

The data makes clear that the Wilmont office is significantly underperforming the rest of the bank. So you know there’s room for growth. The question is: How good is the program your branch manager has in mind? And does it include replacing the branch manager?