Business Intelligence. Market Wisdom.

• Home
• Business Research & Strategies
  • Introduction
  • Data Mining
  • Market Share
  • Market Potential Model
  • Customer Satisfaction Research
  • Research Competition
  • Business Plans and Strategy
• Brand Building
  • Six Steps
  • Corporate Logo
• Bank Research & Strategies
  • Research
    • Introduction
    • Custom Research
    • Strategic & Marketing Research
  • Data Mining
  • Research Examples
    • Market Opportunity
    • Shared Customers
    • Customer Satisfaction
    • Market Share
    • Market Potential
  • Branding Your Bank
  • Technology Services
  • Compliance Management
• IT Security for Financial Institutions
  • About MAPS
    IT Security Audits
  • Audit Activities
  • Audit Elements
  • Reports and Findings
  • Online Demo
• About MAPS
• Directions
• Contact

Market Opportunity

Research Example Highlights

A close look at a customer geographic peer group reveals that Mooreshouse Bank may have an opportunity to develop a retail banking business.

CASE HISTORY:

Click here to see the Strategic Plan for dollar potential for residential lending in the Mooreshouse market. Look at Mooreshouse 1- 4 loans and home equity lines versus the Mid-State Peer group.The data shows the market is supporting the competition well with residential mortgages and HELOCs. Can Mooreshouse take advantage of this? Would it be prudent for the bank to limit its exposure to the commercial market and spread some risk by building a retail business? Is there a reason Mooreshouse has an unbalanced loan portfolio, one skewing heavily toward commercial products? A good strategy arises from good research.