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Pricing Programs and Strategies

It is easier to keep customers if you sell them multiple relationships. But HOW do you sell them?
What products are required? What sales incentives and sales training are involved? And how fast can any of this happen? We help you develop programs that work.

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Geographic Site Selection

For a financial institution, location is critical. Our research helps you to know:
What is the best location for your new office? How much should you spend to acquire, equip and staff it? What should it have available to customers from the day the doors open? What expertise should the banker and other employees need to operate it? What other businesses exist within a radius of 1, 3 or 5 miles?

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Business Location Evaluations

If you had the opportunity to buy an existing structure for a new office, what would you need to know to decide if it is the right choice? How can you determine its value and what you should pay for it? Should you continue to keep an underperforming office open? Do you sell it? Abandon it? What regulatory issues will any of these choices entail?

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The Potential of Data Mining

Data mining has the potential to save both time and money; increase profits and minimizes risk by leveraging your CIF data. Maximize your understanding of the data results with map overlays.

What can you do with data mining?

• Predict which customers are likely to buy which products—and when.
• Identify new, untapped market segments.
• Identify which new products have success potential for your needs.
• Improve customer service, support, satisfaction and loyalty.
• Cross-market products to increase profit.
• Automatically generate referrals through customer networks.
• Reduce marketing costs and improve response rates.
• Understand which factors affect profit and productivity.
• Detect fraud earlier to avoid losses.
• Keep existing customers.
• Predict trends of customers, markets and competitors.
• Forecast sales revenues.
• Identify problems before or as they occur instead of after the damage has been done.
• Make better business decisions.

How do you implement a data mining solution?
MAPS starts with a careful analysis of your existing data. Often what you need is already available from your current source, but it may not be in a convenient form you can evaluate. Our job is to organize all of this data so you can use it.

Some projects are far more complex. They may require the generation of new data or the purchase of new software. Whatever is needed, we have the management and organizational skills to make any project — large or small — a success. Read case studies here.