Business Intelligence. Market Wisdom.

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• Business Research & Strategies
  • Introduction
  • Data Mining
  • Market Share
  • Market Potential Model
  • Customer Satisfaction Research
  • Research Competition
  • Business Plans and Strategy
• Brand Building
  • Six Steps
  • Corporate Logo
• Bank Research & Strategies
  • Research
    • Introduction
    • Custom Research
    • Strategic & Marketing Research
  • Data Mining
  • Research Examples
    • Market Opportunity
    • Shared Customers
    • Customer Satisfaction
    • Market Share
    • Market Potential
  • Branding Your Bank
  • Technology Services
  • Compliance Management
• IT Security for Financial Institutions
  • About MAPS
    IT Security Audits
  • Audit Activities
  • Audit Elements
  • Reports and Findings
  • Online Demo
• About MAPS
• Directions
• Contact

Corporate Profile

History

MAPS has been in continuous operation since 1979. It was instrumental in developing the first implementation of data mining solutions for financial institutions, the Marketing Customer Information File (MCIF).

Our Strengths

The company's particular strengths are cost-effective customer research, customer profiling and geographic market research. We also excel in the development of coherent, affordable marketing strategies. We greatly prefer to develop ongoing relationships with clients so we can be a part of the solution. We aspire to nothing less than a partnership with our clients, which permits us to continually refine and enhance their marketing success.

Who we are

The MAPS staff includes professional marketers, database programmers and other degreed professionals whose specialties include bank regulation compliance, marketing, computer programming, data analysis/modeling and technical/expository writing. Their work is supplemented by membership in a national network of specialists in United States law, advanced mathematics and statistics, database programming, psychology and ethics.

Our Clients

The MAPS client base includes community banks, an international manufacturing company and numerous small corporations and non-profit companies.